Italian Golf Federation - Ryder Cup


We were asked by Italian Golf Federation to create a stand that celebrated not just the rich cultural heritage of Italy but also its broad variety of impressive golf courses. The brief was to make this informative for visitors but also to engage them with interactive elements. The challenge being the space was a restrictive 10m x 5m.

The activation featured, interactive video content about a selection of Italy’s courses and their surrounding areas. Fans could also choose to take a tour of the most well known in VR with full 360 views of the key areas of each course. Also featured was an interactive putting simulator which challenged fans to recreate one of Francisco Mollinari’s most famous putts. There was a chance to pose with the Ryder Cup and even an interactive picture puzzle for kids.

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