Headline sponsor of the European Masters, Omega, enrolled the help of Provision Events to give visiting fans a bit more than just the beautiful scenery and fantastic golf when they arrived in Switzerland. Taking inspiration from the OMEGA Box Challenge made famous by the duel between Rory McIlroy and Sergio Garcia on social media, PVE designed the OMEGA Box within a Box.

The oversized OMEGA Watch Box was set up in the town square in Crans and passers by couldn’t help but go inside and have a go themselves, creating a real buzz around the OMEGA brand and the tournament itself.

The Omega Box Challenge was activated on both sides of the Atlantic at the PGA Championships and the Omega European Championships. The creative concept came from a viral video or Sergio Garcia and Rory McIlroy chipping into a watch box, we challenged visitors to the events to re-create the shot inside of a life sized Omega watch box. Participants were also given a photo mechanic with social sharing capabilities

• Full design, production and build
• Event management
• Creative concept ideas