Omega Watchbox challenge
Headline sponsor of the European Masters, Omega, enrolled the help of Provision Events to give visiting fans a bit more than just the beautiful scenery and fantastic golf when they arrived in Switzerland. Taking inspiration from the OMEGA Box Challenge made famous by the duel between Rory McIlroy and Sergio Garcia on social media, PVE designed the OMEGA Box within a Box.
The oversized OMEGA Watch Box was set up in the town square in Crans and passers by couldn’t help but go inside and have a go themselves, creating a real buzz around the OMEGA brand and the tournament itself.
The Omega Box Challenge was activated on both sides of the Atlantic at the PGA Championships and the Omega European Championships. The creative concept came from a viral video or Sergio Garcia and Rory McIlroy chipping into a watch box, we challenged visitors to the events to re-create the shot inside of a life sized Omega watch box. Participants were also given a photo mechanic with social sharing capabilities
Full design, production and build
Event management
Creative concept ideas
PROVISION GOLF HQ
11 Broadway
Sandown
Isle of Wight
PO36 9BY
LONDON OFFICE
Provision Events
11 Kennel Ride
Ascot
Berkshire
SL5 7NS
BASINGSTOKE
Unit D1, Grafton Way
West Ham Industrial Estate
Basingstoke
RG22 6HY
United Kingdom
USA OFFICE
Provision Events
2638 Hwy 258 North
Kinston
NC 28504
USA
UAE STORAGE
Jumeirah Golf Estates
Emirates Road
Dubai
UAE