Polo Ralph Lauren at the wimbledon championships


Ralph Lauren wanted to engage with the famous queue at Wimbledon in a fun and athletic way.

We developed the very first tennis simulator and offered the fans the chance to be crowned the fastest server at Wimbledon. The bespoke simulated tennis court had the Ralph Lauren logo displayed on the walls and even the RL logo on the ball boy’s shirts offering great brand exposure. The Ralph Lauren Service challenge allowed each player to have 3 serves and the fastest serve was captured on video. This video clips was sent onto the players email instantly along with a branded email as a memento. Boris Becker brand ambassador for Ralph Lauren used the facility for a media morning for the world’s media.

2198 people had a serve along with 6000 plus fans exposed to the facility.

Provision Events | Specialists in Experiential Sporting Activities
No. 1 Sports Activation Agency

Head Office: +44 (0) 843 221 8821

Telephone: +44 (0) 7771 751 475

Email: info@provisionevents.co.uk

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