Polo Ralph Lauren at the wimbledon championships
Ralph Lauren wanted to engage with the famous queue at Wimbledon in a fun and athletic way.
We developed the very first tennis simulator and offered the fans the chance to be crowned the fastest server at Wimbledon. The bespoke simulated tennis court had the Ralph Lauren logo displayed on the walls and even the RL logo on the ball boy’s shirts offering great brand exposure. The Ralph Lauren Service challenge allowed each player to have 3 serves and the fastest serve was captured on video. This video clips was sent onto the players email instantly along with a branded email as a memento. Boris Becker brand ambassador for Ralph Lauren used the facility for a media morning for the world’s media.
2198 people had a serve along with 6000 plus fans exposed to the facility.
PROVISION GOLF HQ
Isle of Wight
11 Kennel Ride
2638 Hwy 258 North
Jumeirah Golf Estates