Hertz 24/7 #winningservice gallery at wimbledon
Hertz approached PVE to create an experience that excited tennis fans about their 'Winning Service' message. PVE’s response included a tennis serve target competition where participants entered the Hertz tennis gallery and practiced their ace, kick and slice serves, taking aim at Wimbledon- and Hertz-themed targets. Those who hit the most targets were in with a chance of winning tickets for the men's final next year.
We helped Hertz amplify the campaign online giving one lucky winner the chance to win a pair of tickets by tweeting a Wimbledon-inspired picture with the hashtag #winningservice or posting to instagram.
Neil Cunningham, general manager at Hertz UK, said: "It's a blast engaging with fans through our experiential activity in the queue, where they can try out our winning service tips for tennis, courtesy of Hertz Gold Plus Rewards."
Unit 23, Boyatt Wood Industrial Estates
2638 Hwy 258 North
Jumeirah Golf Estates