Hertz 24/7 #winningservice gallery at wimbledon


Hertz approached PVE to create an experience that excited tennis fans about their 'Winning Service' message. PVE’s response included a tennis serve target competition where participants entered the Hertz tennis gallery and practiced their ace, kick and slice serves, taking aim at Wimbledon- and Hertz-themed targets. Those who hit the most targets were in with a chance of winning tickets for the men's final next year.

We helped Hertz amplify the campaign online giving one lucky winner the chance to win a pair of tickets by tweeting a Wimbledon-inspired picture with the hashtag #winningservice or posting to instagram.

Neil Cunningham, general manager at Hertz UK, said: "It's a blast engaging with fans through our experiential activity in the queue, where they can try out our winning service tips for tennis, courtesy of Hertz Gold Plus Rewards."

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