HSBC - The Open Golf Zone


For the 2018 Open Championship in Carnoustie, the lead sponsor HSBC, approached Provision to conceive, design, build and manage their event space.

The brief from the client was to create a team-focused experience to fit their new brand positioning of ‘together we thrive’. Our response included a Team Drive with a map of UK Open Championships venues. Each drive hit by the fans was aggregated, the challenge being to make it the last venue before the end of The Open. We also built a team chipping activity featuring various targets the aim being to hit all of them in under a minute.

A street golf putting area provided a fresh take on a putting course with themed holes. Also a pressure putt on the 18th green gave fans the ultimate photo opportunity. Finally, an interactive area featuring touch-screen picture quizzes, real-time polls for greatest open moments and photo mosaic puzzles meant there was something for everyone.

Provision Events | Specialists in Experiential Sporting Activities
No. 1 Sports Activation Agency

Head Office: +44 (0)2382 002 528

Telephone: +44 (0) 7789 554 975

Email: info@provisionevents.co.uk

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Unit 23, Boyatt Wood Industrial Estates
Parham Drive
Eastleigh
Hampshire
SO50 4NU

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Provision Events
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Kinston
NC 28504
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