Oakley fishing challenge


PVE was invited to design an interactive experience for Oakley’s stand at the Vision Expo in New York. The company was launching its PRIZM prescription polarized sunglasses which use a new Oakley lens technology that fine tunes vision for sport-specific environments. To create a bit of fun and show the capability of the product PVE installed a fishing challenge. Visitors to the stand were challenged to ‘hook a duck’ which gave representatives the chance to engage with them and demo the products in a relaxed way.

PVE work with Oakley across a range of sporting activations from Golf to… Fishing! The PVE team delivered this fishing activation to demonstrate the effects of the PRIZM lenses from concept through to delivery. Visitors took part in a timed challenge to spell the word PRIZM while wearing the sun glasses to aid their vision on the water.

  • tick Initial creative ideas
  • tick Testing to recreate ocean effect
  • tick Build, event management and derig

Provision Events | Specialists in Experiential Sporting Activities
No. 1 Sports Activation Agency

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