Omega Watchbox challenge


Headline sponsor of the European Masters, Omega, enrolled the help of Provision Events to give visiting fans a bit more than just the beautiful scenery and fantastic golf when they arrived in Switzerland. Taking inspiration from the OMEGA Box Challenge made famous by the duel between Rory McIlroy and Sergio Garcia on social media, PVE designed the OMEGA Box within a Box.

The oversized OMEGA Watch Box was set up in the town square in Crans and passers by couldn’t help but go inside and have a go themselves, creating a real buzz around the OMEGA brand and the tournament itself.

The Omega Box Challenge was activated on both sides of the Atlantic at the PGA Championships and the Omega European Championships. The creative concept came from a viral video or Sergio Garcia and Rory McIlroy chipping into a watch box, we challenged visitors to the events to re-create the shot inside of a life sized Omega watch box. Participants were also given a photo mechanic with social sharing capabilities

  • tick Full design, production and build
  • tick Event management
  • tick Creative concept ideas

Provision Events | Specialists in Experiential Sporting Activities
No. 1 Sports Activation Agency

Head Office: +44 (0)2382 002 528

Telephone: +44 (0) 7789 554 975

Email: info@provisionevents.co.uk

Follow us on

PROVISION EVENTS

Unit 23, Boyatt Wood Industrial Estates
Parham Drive
Eastleigh
Hampshire
SO50 4NU

USA OFFICE

Provision Events
2638 Hwy 258 North
Kinston
NC 28504
USA

UAE STORAGE

Jumeirah Golf Estates
Emirates Road
Dubai
UAE