Polo Ralph Lauren at the wimbledon championships
Ralph Lauren wanted to engage with the famous queue at Wimbledon in a fun and athletic way.
PVE developed the very first tennis simulator and offered fans the chance to be crowned the fastest server at Wimbledon. The bespoke simulated tennis court had the Ralph Lauren logo displayed on the walls and even the RL logo on the ball boy’s shirts offering great brand exposure. The Ralph Lauren Service challenge allowed each player to have 3 serves and the fastest serve was captured on video. This video clip was instantly sent to the player’s email along with a branded email as a memento. Boris Becker. brand ambassador for Ralph Lauren. used the facility during a an event for the world’s media.
2,198 people had a serve with an additional 6,000 plus fans being exposed to the facility.
Unit 23, Boyatt Wood Industrial Estates
2638 Hwy 258 North
Jumeirah Golf Estates