Ally Challenge - 2018

The Idea

This was the first time Ally had sponsored a PGA event and they wanted to create an experience that told the story of what Ally do.  They also wanted to capture data and to utilise the lakes on the golf course in some way. 

The Process

From initial concept to build, we helped the client create a unique activity designed to engage people at the tournament. We produced a suite of 3D visuals for all areas to help stakeholders accurately visualise the space helping shape the activation and ensure a satisfactory build.

The Product

A floating chip shot, a visually exciting and fun activation that was purely for brand exposure to create a lasting memory. Fans registered and were filmed whilst taking on the challenge, this triggered an email to be sent to the individuals which contained a slow-motion GIF of their shot. 

What we did

connecting brands with sports fans worldwide 

A themed putting course, which was built around the Ally Truth mark and highlighted each of Ally’s products. 

The activation then finished with a nearest the pin simulator and a photo opportunity that gave people a memento from their experience.    

The activation then finished with a nearest the pin simulator and a photo opportunity that gave people a memento from their experience.    

See our other portfolio

Other Portfolio

Oakley Fishing Challenge

Activations

HSBC – The Open Golf Zone

Fan Zones

HSBC Abu Dhabi Championship

Fan Zones

ASI – Ryder Cup – First Tee Experience

Fan Zones