This was the first time Ally had sponsored a PGA event and they wanted to create an activation that told the story of what Ally do. They also wanted to capture data and to utilise the lakes on the golf course in some way.
From initial concept to build, we helped the client create a unique activity designed to engage people at the tournament. We produced a suite of 3D visuals for all areas to help stakeholders accurately visualise the space helping shape the activation and ensure a satisfactory build.
A floating chip shot, a visually exciting and fun activation that was purely for brand exposure to create a lasting memory. Fans registered and were filmed whilst taking on the challenge, this triggered an email to be sent to the individuals which contained a slow-motion GIF of their shot.