American Golf UK Golf Show

The UKs largest golf retailer tasked Provision to design and deliver an interactive, high end public golf show.

The Idea

To deliver a three-day interactive Golf Show where brands could showcase their products as well as having activations for people attending to make it a memorable experience for all attending.

The Process

The team had to identify suitable venues, and then from there design the look and feel of the event. The layout took a lot of consideration to ensure it met all of the requirements and showcased everything in the correct way, as well as being an enjoyable experience for the people attending. Once all of this was agreed, the Production team expertly planned built and delivered.

The Product

The chosen venue was Event City in Manchester. Within the 120M x 80M hall, Provision built an indoor driving range, chipping challenge, a bunker and golf simulators for people to have a go at. Alongside this there was a retail shop, fashion area, catering facility and an academy stage. In total 26 golf brands attended and showcased their latest equipment to over 6,500 people.

What we did

connecting brands with sports fans worldwide

“We have worked with Provision for a number of years now and have always found the team professional, reliable and innovative – they are also good fun to work alongside. Their experience working on the European Tour for many years made the decision to use their services and easy one. What I really like about Provision is they are passionate about golf; they love and care about the game as much as us.

Nick Clemens (co-founder) and his team genuinely care about the future of the game. Knowing that we have Provision working to achieve the same goals we are is hugely reassuring for all the team here at American Golf”

Daniel Gathercolor – Marketing Director, American Golf.