The Idea

The Arnold Palmer Invitational decided to use a smaller area than in previous years for their Fan Zone but still wanted to maintain the same sense of nostalgia around Arnold Palmer that has been created in previous years. This was a space to celebrate Arnold Palmer’s legacy on and off the golf course with a number of engaging Golf Activations.

The Process

Reusing assets that were purchased from the previous years’ experience we were able to maximise the space provided in a very cost-effective way. We worked closely with the client to understand the new space, and ensure the flow worked well, so that fans would be able to access and enjoy each of the areas.   

The Product

  • Two bespoke simulators where fans could take on the challenge of replicating some of Arnold Palmers famous shots
  • A display area that showcased some epic Arnold Palmer memorabilia
  • A photo opportunity with the King himself

See our other portfolio

Other Portfolio


Fan Zones

The Olympics

Fan Zones

HSBC Abu Dhabi Championship

Fan Zones

Ryder Cup

Fan Zones