Arnold Palmer

The Idea

The Arnold Palmer Invitation Team wanted a fully immersive experience for fans, that was interactive and educational. They wanted people to understand Mr Palmers passion for golf and the impact he had on the game. They wanted to celebrate the life of Arnold Palmer.

The Process

Once the Provision team understood the aim of the activation, the Production and Creative team worked very closely to come up with a number of concepts. This included trials with a digital platform that would ensure data was captured from fans in an interactive way, that fans were engaged and at no point bored, and that they would learn something they may not have known when they stepped through the doors. 

As with all clients these ideas went back and forth a number of times to ensure we achieved everything the team wanted. 

The Product

Every fan that wanted to come through the activation needed to register. This enabled each person to have a unique ID which was used throughout, and it also enabled data capture for future marketing purposes. 

What we did

connecting brands with sports fans worldwide 

People then stepped in to a 360-degree dome where they were able to watch a video about Arnold Palmer’s life.   

Next you moved into a large open area that had a number of simulators which challenged people to take on a famous shot that Arnold Palmer had made. Each shot was filmed and emailed to the fan, within the email was also Arnold Palmer’s original shot – a rare chance to see yourself against the King!

A museum area housed personal memorabilia, which encouraged fans to understand more about the man himself. Some of the highlights included the keys to his first jet, trophies, watches and also a replica of the station where his fixed his golf clubs. 

In the center of the activation there were interactive digital quizzes where people could learn more about Mr. Palmer and his achievements. 

The journey finished with the chance to have a photo with the man himself…

“As a life long fan and admirer of Mr Palmer to work on this project has been an honour, to learn more about his life achievements and immerse ourselves in every aspect of his life. Seeing the finished article and the reaction from attendees who gave so generously to the Arnie and Winnie Palmer Foundation was fantastic.” Simon Jones, Business Development Director.

In the center of the activation there were interactive digital quizzes where people could learn more about Mr. Palmer and his achievements. 

The journey finished with the chance to have a photo with the man himself…

“As a life long fan and admirer of Mr Palmer to work on this project has been an honour, to learn more about his life achievements and immerse ourselves in every aspect of his life. Seeing the finished article and the reaction from attendees who gave so generously to the Arnie and Winnie Palmer Foundation was fantastic.” Simon Jones, Business Development Director.

See our other portfolio

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