CALLAWAY - AMERICAN EXPRESS TOURNAMENT, PGA TOUR

The Idea

Provision were engaged to deliver the 2020 Callaway Brand Activation to launch their new product range. The area needed to be a fun and relaxed environment where fans can experience Callaway’s brand new Mavrik range as well as Odyssey Golf’s brand-new Triple Track putters.

The Process

It was important to keep all elements of the new product range separate. By mixing too many elements in one space it could risk the area becoming cluttered and messy whilst losing key brand messaging. We also believed that it was important to have a competitive element as the center piece of the activation to attract people and create a buzz amongst fans attending The American Express tournament.

The Product

  • 3 bay netted driving range where fans could hit the new Mavrik drivers and see their shot/swing data.
  • A large never seen before open outside simulator on a stage where fans could take part in a nearest the pin competition. Prizes were given out daily to the winners.
  • A branded Odyssey Triple Track Long Putt challenge where fans could try the brand-new Odyssey Triple Track putters.

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