HSBC Zone at the HSBC Abu Dhabi Championships

Working with IMG, Provision designed & created a standout and unforgettable Fan Zone

The Idea

To showcase HSBC’s sponsorship of multiple sports – Golf, Tennis, Badminton, Rugby & Cycling. 

The Process

Provision took the brief and looked at ways to activate that linked backed to these sports and were engaging for all fans. 

The Product

A Fan Zone that enabled people to have a go at a number of different sports in a supportive environment. 

What we did

connecting brands with sports fans worldwide 

  • Cycling: A set of bikes that people had to pedal linked up and powered replica bikes on a mini velodrome.
  • Badminton: A shuttlecock launcher gave people the chance to test their return serve.
  • Rugby: A mini assault course was built to test your skills.
  • Tennis: A serving activation that challenge people to hit moving targets
  • Golf: A crazy golf putting course and a chipping challenge that replicated the 18th hole from the Abu Dhabi Golf Club.
  • Kids Zone: A fun area with jungle gyms, slides and soft play

What they said

“It was an amazing experience working on this project, as there were so many sports to consider. There were a lot of elements to each area, and it was really hands on which I like. Everyone who came through the Fan Zone loved it – people will remember it for a long time. Outside of the build it was great to have the opportunity to visit Abu Dhabi as I had never been there before, and the golf course was incredible!”

Jack Mitchel, Junior Production Manager.

What they said

“It was an amazing experience working on this project, as there were so many sports to consider. There were a lot of elements to each area, and it was really hands on which I like. Everyone who came through the Fan Zone loved it – people will remember it for a long time. Outside of the build it was great to have the opportunity to visit Abu Dhabi as I had never been there before, and the golf course was incredible!”

Jack Mitchel, Junior Production Manager.

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