Oakley wanted an interactive stand at the Vision Expo in New York. The company was launching its PRIZM prescription polarized sunglasses which used a new Oakley lens technology, that fine tunes vision for sport-specific environments. They wanted an interactive experience that showed of the uniqueness of their new product.
The Provision team worked with Oakley to understand why these glasses were different to others on the market and the how they would make to the consumer if they purchased them. The Provision team created a number of visuals that showcased the product and gave consumers a lasting memory.
Consumers were able to take part in a “hook a duck” challenge whilst wearing the new product. Consumers had to hook out letters from a large tank of water and spell the work PRIZM. This enabled Oakley brand ambassadors to interact with member of the public in a relaxed way and show what the product could do!