Oakley Fishing Challenge

The Idea

Oakley wanted an interactive stand at the Vision Expo in New York. The company was launching its PRIZM prescription polarized sunglasses which used a new Oakley lens technology, that fine tunes vision for sport-specific environments. They wanted an interactive experience that showed of the uniqueness of their new product.    

The Process

The Provision team worked with Oakley to understand why these glasses were different to others on the market and the how they would make to the consumer if they purchased them. The Provision team created a number of visuals that showcased the product and gave consumers a lasting memory.

The Product

Consumers were able to take part in a “hook a duck” challenge whilst wearing the new product. Consumers had to hook out letters from a large tank of water and spell the work PRIZM. This enabled Oakley brand ambassadors to interact with member of the public in a relaxed way and show what the product could do!  

What we did

connecting brands with sports fans worldwide 

PVE was invited to design an interactive experience for Oakley’s stand at the Vision Expo in New York The company was launching its PRIZM prescription polarized sunglasses which use a new Oakley lens technology that fine tunes vision for sport-specific environments. To create a bit of fun and show the capability of the product PVE installed a fishing challenge. Visitors to the stand were challenged to ‘hook a duck’ which gave representatives the chance to engage with them and demo the products in a relaxed way.

PVE work with Oakley across a range of sporting activations from golf to fishing! The PVE team delivered this fishing activation to demonstrate the effects of the PRIZM lenses from concept through to delivery. Visitors took part in a timed challenge to spell the word PRIZM while wearing the sun glasses to aid their vision on the water.

  • Initial creative ideas
  • Testing to recreate ocean effect
  • Build, event management and derig

PVE work with Oakley across a range of sporting activations from golf to fishing! The PVE team delivered this fishing activation to demonstrate the effects of the PRIZM lenses from concept through to delivery. Visitors took part in a timed challenge to spell the word PRIZM while wearing the sun glasses to aid their vision on the water.

  • Initial creative ideas
  • Testing to recreate ocean effect
  • Build, event management and derig

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