A Rugby Activation based Fan Zone.
An area for people to try out all the different skills required by professional rugby players. Give the fans an opportunity to put themselves in the shoes of the pros giving them a chance to feel exactly what the players do when getting ready to face off in the premiership final. It was also extremely important to tie that in with Gallagher’s brand message of ‘facing your future with confidence’.
It’s the Premiership Rugby Final, there are a mix of emotions going into a game: nerves, excitement, anticipation… what better way to channel these feelings than putting yourself in the shoes of the players albeit for just a moment. There are so many different elements to professional rugby that are important, and it was crucial to highlight them all in order give fans an appreciation of the challenges the players will face in the final.
A large area featuring a variety of fun rugby activations for fans attending the Premiership Rugby Final to try out. This area included a seated area for fans to sit and relax as well interactive activities that included all the elements that rugby players need in order to be successful whilst incorporating the key elements of Gallagher’s brand message.