With some projects we are given free rein to come up with an engaging and memorable activation. This project was one of these, we were told the space we had, and that the activation needed to celebrate the Ryder Cup in some way. A blank canvas is an exciting place to start!
The team had a think about the tournament and what was iconic about it – what was it that stood out? How could we ensure the client had great brand exposure? The concept that was presented and agreed was a simulation of how players feel on the first tee and to give fans the chance to experience this.
A fully immersive first tee simulation: For fans to experience and understand the pressure that a professional would feel as they step up to take their shot on the first tee.