BMW Championship – Wentworth

A Provision Classic, that brings out friendly rivalry at any event.

The Idea

The European Tour wanted their fans to share in their celebration of 60 years of the BMW PGA Championships at Wentworth. To support the celebration Provision discussed a Long Putt on a raised platform that could be within then event village.   

The Process

We worked with the European Tour to understand their motivation and what they wanted to achieve from the activation. We worked with their team to ensure we designed the correct branding that would stand out as fans entered the event village.     

The Product

Provision created a 60-foot Long Putt challenge at the heart of the spectator village. To make the Long Putt challenge even more special the Provision team designed it as a scaled down version of the 1st hole of the famous West Course, a hole that the tour players would be playing during the event.

What we did

connecting brands with sports fans worldwide 

Over one hundred people attempted the hugely popular challenge each day raising over £7,000 for charity.

The Long Putt has made an appearance at a number of events across the world. We have created bespoke holes for clients from 10M to 30M and it can mirror a famous hole from any course. 

What they said:

“I have had the pleasure of working with Provision Events on a number of the European Tour experiential activities. From the first email, to running the event, through to break down, Provision are very professional, inventive and fun to work with. Even the task of creating 3 golf greens and a tee box at the iconic Hyde Park for a PR stunt didn’t phase the team at Provision. I enjoy working with the team and would happily recommend them to other brands.” Tim Hunt – Marketing Communications Director, European Tour.

What they said:

“I have had the pleasure of working with Provision Events on a number of the European Tour experiential activities. From the first email, to running the event, through to break down, Provision are very professional, inventive and fun to work with. Even the task of creating 3 golf greens and a tee box at the iconic Hyde Park for a PR stunt didn’t phase the team at Provision. I enjoy working with the team and would happily recommend them to other brands.” Tim Hunt – Marketing Communications Director, European Tour.

See our other portfolio

Other Portfolio

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Ally Challenge – 2018

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