The Olympics - Rio 2016

The Idea

An interactive Fan Zone that would introduce people to golf in a relaxed manner but also offer something to challenge the more experienced golfer. It needed to appeal to all ages and be live throughout the duration of the Olympics.         

The Process

The team worked closely with Anthony Scanlon of the International Golf Federation to design a Fan Zone that met the brief. The team looked at what interested people to the game in the first place and then what it is that keeps people interested. Other KPIs that the client wanted the Fan Zone to meet were discussed and solutions explored. The agreed design was a number of skills challenges and opportunities that would not be daunting to a new golfer, be fun and exciting for a child and also offer an element of competition for those more skilled golfers.     

The Product

A buzzing area that offered:  2 golf simulators, a branded 5 hole putting course, a Long Putt Challenge and free PGA golf lessons. Over 700 people went through the Fan Zone and enjoyed the activations.   

What we did

connecting brands with sports fans worldwide 

“We hired Provision Events to deliver the Fan Zone at the Rio Olympics in 2016 and I was extremely impressed with how the team delivered the experience. The issues that come with organising an event on the other side of the world did not phase them, and not at any point was I concerned. 

The Provision Team provided a complete turn key operation in a ver professional manner, from providing the initial concept and design of the area, to building an running the experience. We are looking forward to working with the PVE team in Tokyo” International Golf Federation, The Olympics

The Provision Team provided a complete turn key operation in a ver professional manner, from providing the initial concept and design of the area, to building an running the experience. We are looking forward to working with the PVE team in Tokyo” International Golf Federation, The Olympics

See our other portfolio

Other Portfolio

ASI – Ryder Cup – First Tee Experience

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HSBC Abu Dhabi Championship

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HSBC – The Open Golf Zone

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Arnold Palmer

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