To design an area for kids with a multi-sport play theme that reflects the USOPC American Development Model. The focus should be on creating a fun, positive and engaging atmosphere. The Zone should encourage visitors to try, and to enjoy various sports.
Trying new sports can be really daunting, especially if you are not naturally athletic. We thought about the key sports that children would be closest to and how we could make having a go at them less intimidating, more fun and an experience they would remember. We developed entry level skills for each sport that would make taking part more of a game.
An engaging and interactive Kids Zone that offered numerous opportunities for kids to try out different sport with no pressure. There were coaches to give people helpful tips, giving them an even fuller experience. Children were encouraged to try at least three sports, which were then noted on their booklet (given to them as they entered the zone), to qualify for a free USTA gift.