Provision Travel Diary: Dubai
Provision Travel Diary: Volume 2
Activation: Hero Challenge | Callaway Custom Fitting | Zurich Kids and Sports Zone
Event Managers: Phil Davies | Matt Nicolle | Alex Marsh | Matt Bacon
Distance to destination: 4,489.4 miles.
The best fact we could find: Dubai have Bugatti Veyron police cars!
In this edition of the Provision Travel Diary, we take a behind the scenes look at our time in Dubai at the DP World Tour Championships; the climax event of the 2019 European Tour Season! Provision have been activating for brands in Dubai since 2010 and every year we come back, the events get bigger and better.
At this years’ DP World Tour Championship, Provision were running 3 different activations. The first was the Hero Challenge which was held on Tuesday the 19th of November. This was an amazing event where 6 European Tour Pros were challenged to a nearest the pin competition towards an island green floating in front of the Atlantis, The Palm Hotel. This was an amazing event that saw Erik Van Rooyen win in his Hero Challenge debut in an exciting final against Danny Willet.
The DP World Tour Championship saw the end of the European Tour 2019 season and it also saw the end of our season long activation on behalf of Callaway Golf EU where they delivered a VIP fitting experience which was hosted on the driving range alongside the players.
Finally, we also designed, built and delivered The Zurich Sports and Kids Zone which had a number of different activations for fans to participate in whilst they took some time out from watching the golf.
What did you enjoy about being in Dubai?
It was my first time ever in Dubai, so it was cool to see everything Dubai had to offer. The temperature was perfect in the evening’s, so it was really nice to go out and walk around the marina near where we were staying after work. It was also amazing working at such a prestigious event – as a keen golfer it was kind of a dream come true!
What were the fans like and how did they respond to the activations?
Fans loved the Zurich activations in the Sports Zone; the bowling speed test seemed to be the most popular, as it gave fans a chance to have some friendly competition!
What were the main differences between Dubai and home?
As the weekend in Dubai is Friday/Saturday, it was strange to see the final round on a Sunday a little quieter than we would expect. There is a lot of new infrastructure being built in Dubai, everywhere I looked had a new high-rise building being put up!
What was the food like?
Food was very similar to what we have in the U.K, so there were no struggles adapting to food!
How was the weather?
Very hot for the most part, most days were approaching 30 degrees apart from the two random days it rained which I don’t think happens very often there!